Menu
Dr.Senthilnathan C
Dr.Senthilnathan C is an eminent management faculty with vast academic and industry experience. He is an award winner at IIM Indore (Indian Institute of Management)for research and teaching in marketing area. He is having rich exposure and possesses international teaching experience in Marketing and Business Management. He is a team player and has also authored a text book on Service Marketing.
EXPERIENCE : 15 Years & 8 months years of experience
RESEARCH INTEREST :
Marketing strategy, Marketing communications and Green marketing.
COURSES :
Marketing and Corporate strategy
Education
publications
awards & Achievements
Workshops / Seminars / Conferences
Work Experience
memberships
Responsibilities Held
Education
| Degree | Institute/Organisation | Specialisation | Year Of Passing |
|---|---|---|---|
| PhD in Management | Bharathiyar School of Management and Entrepreneurship Development (BSMED),Bharathiar University | Marketing | November 2014 |
| M.Phil (Management) | Alagappa Institute of Management studies, Alagappa University, Karaikudi (DDE) | Marketing | April 2007 |
| MBA | SRM Engineering College, Kattangulathur | Marketing | April 2000 |
| BBA | Annamalai University(DDE) | Marketing | APRIL 1997 |
publications
PUBLICATION DETAILS:
RESEARCH PAPERS PUBLISHED IN JOURNALS
| S. No | PAPER TITLE | ISSN DETAILS | JOURNAL NAME |
| 1 | A Study On Green Marketing Concept- Emergence To Contemporary Transition For Moderating Climate Change And Environmental Pollution | Volume 10, Number 2 (2015),
pp. 559-566
|
International Journal of Applied Environmental Sciences ISSN 0973-6077
© Research India Publications (Scopus indexed Journal) |
| 2 | Title: “Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India”. The present study was created in order to customize the marketing mix for non-purchasers of eco-friendly products by studying their perspectives on the introduction of eco-friendly variants of the regular products that they are using in particular product categories (personal care and home care).
|
Volume 11, Number1(2016) pp.355-370
|
Management and Marketing-Challenges for knowledge society- ISSN2069–8887, ISSN-L 1842-0206, (Scopus Indexed)
(Scopus indexed Journal) |
| 3 | A study on marketing strategy formulation for enabling green buying behaviour | VOLUME 15 ISSUE 7 2020
PP-18 |
Journal of SeyBold Report
(Scopus indexed Journal) ISSN NO: 1533-9211 |
| 4 | Going green in consumption: a marketing strategy development study | Volume 11, Issue 12, December 2020, pp.3085-3103
|
International Journal of Management (IJM)
ISSN Online: 0976-6510 (Scopus indexed Journal) |
5. BOOK PUBLICATION:
Authored “Service Marketing and Management” Textbook – Himalaya Publications Published in October 2022 ISBN – 978-93-5596-840-1
awards & Achievements
- “Best Faculty Award” for the year 2010 at Care School of Business Management for contribution to students Development and MBA Department
- Award for Contribution to Research Publications in Marketing area at SRM UNIVERSITY in 2014
- “Best Participant Award” for Contribution in IIM-Indore-NASMEI Summer Marketing Conference 2017 at IIM –INDORE one among Top seven Indian Institute of Management (IIMs) in India
- International -Award for Special lecture exchange – London School of Public Relations(LSPR), Jakarta for teaching Marketing and Business Management subject in July 2018
Workshops / Seminars / Conferences
| S. No | PAPER TITLE | MON & YEAR | CONFERENCE NAME |
| 1 | Specialty advertising new dimension for creating customer value
|
Presented in
IIM INDORE NASMEI-SUMMER MARKETING CONFERENCE JULY-2017
|
IIM(Indian Institute of Management) INDORE
NASMEI-SUMMER MARKETING CONFERENCE JULY-2017 ISBN: 978-1-78635-416-7 |
| 2 | A Real Time based Case Stuy on Marketing challenges of and Emerging Real Estate Firm | Presented in 2017 Sona Business case conference | Sona School of Management
September 2017 |
| 3 | Green Buying Behaviour- An Opportunity and Challenge in Marketing | Presented in INDAM2020-IIM-Trichy | INDAM-2020- IIM(Indian Institute of Management -Trichy) January 2020 |
| 4 | Going Green in consumption-Marketing strategy Development Study | Presented in
October 2020 |
RAJAGIRI Management Conference( RMC-2020) |
Work Experience
Academic Experience:
- Organization: SRM College of Management, SRMIST. Designation: Assistant Professor (Senior Grade) Job tenure: July 2012 – Till date
(2)Organization: Care School of Business Management, Trichy Designation: Assistant Professor Job tenure: Feb 2010 – July 2012
(3) Organization: Easwari Engineering College, SRM Group, Chennai Designation: Lecturer Job tenure: January 2003 – July 2005
Other Professional Experience:
(i) Organization: Magnum Power Consultants (SME) Designation: Business Development Manager Job tenure: Feb 2007- December 2009
(ii) Organization: Laconic Software Pvt Limited (SME Designation: Business Development Manager Job tenure: Jan 2001-2003
(iii) Organization: RSL industries pvt Limited Designation: Customer care Executive Job Tenure: 1994-1998
memberships
Responsibilities Held
- Teaching– Marketing and Corporate strategy
- Academic administration– Course co-Ordinator, Class-in-charge
- Others-Social and Institutional- Going green awareness campaign for reducing climate change effects and Awareness for preventive healthcare.
