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Dr. Kavitha A
EXPERIENCE : 24 years years of experience
RESEARCH INTEREST :
Change management, Celebrity Advertisement , Social media marketing , Changing Human needs , finance
COURSES :
Marketing, sales promotion, Finance, Digital marketing, Human resource management, Corporate accounting, Income tax Law and practices
Education
publications
awards & Achievements
Workshops / Seminars / Conferences
Work Experience
memberships
Responsibilities Held
Education
| Degree | Institute/Organisation | Specialisation | Year Of Passing |
|---|---|---|---|
| Ph.D. | D.G.Vaishnav College, University of Madras, Chennai. | Commerce | 2020 |
| MBA | University of Madras, Chennai | Human Resources Management | 2009 |
| M.Phil. | Pachaiyappa’s College, Chennai, University of Madras | Commerce | 2001 |
| M.A., (Corporate Secretaryship) | Pachaiyappa’s College, Chennai, University of Madras | Corporate Secretaryship | 1999 |
| B.A., (Corporate Secretaryship) | Valliammal College for Women, Chennai Madras University. | Corporate Secretaryship | 1997 |
publications
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- Paper published in BUSINESS RESEARCH Exploring innovations in service sectors in international conference proceedings titled “celebrity Endorsement inducing consumers buying behavior of jewellery Industry in Chennai city. On 29 and 30th2015.
- Paper published in INDIAN JOURNAL OF APPLIED RESEARCH Title “A study on the consumer preference towards celebrity Endorsement with Special Reference to Jewellery products in the city of Chennai an Empirical Analysis”. ISSN NO.2249-555X/INDEX 74.50/Impact Factor:3.919 Volume 06, Issue 02, February 2016.
- Paper published in BUSINESS RESEARCH Exploring innovations in service sectors in international conference proceedings title Trends in filing Entrepreneurship Memorandum in India in the year 2016
- Paper published in INTERNATIONAL JOURNAL OF RESEARCH IN ENGINEERING, IT AND SOCIAL SCIENCES “Study on Cyber Bullying avoidance tactics with special reference to teenage student’s perspectives” pp.207-211 Special Issue
- Paper published in PRAMANA RESEARCH JOURNAL “Enhancing the Job Enrichment on Job Satisfaction among Women Security Employees working under Supermarket in Chennai City” ISSN NO. 2249-2976 Vol. 9 Iss.6 pp.1934-1945
- Paper published in (Scopus indexed journal) INTERNATIONAL JOURNAL OF PHARMACEUTICAL SCIENCE REVIEW AND RESEARCH Title “A logical study on celebrity Endorsement towards buying behavior of customer on Gold Jewelers with Special Reference to Chennai city”. ISSN 0976-044X Re., 40(1), September-October 2016; ArticleNo.17, page: 84-88 Finalized on 31-8-2016.
- Paper published in BODHI INTERNATIONAL JOURNAL OF RESEARCH IN HUMANITIES, ARTS AND SCIENCE title “An empirical study on Consumer preference towards Celebrity Advertisement with special reference top jewellery shops in Chennai”. ISSN 2456-5571/ Vol.2 No.2 pp.162-166, January 2018
- Paper published in SHANLAX INTERNATIONAL JOURNAL OF ECONOMICS title “A study on Tourists opinion towards Chettinad Tourism”. ISSN 2319-961X/ Impact Factor: 3.104 Vol. 6, No.2 pp.119-126, March 2018.
- Paper published in our Heritage title” THE IMPACT AND EFFECTIVENESS OF CELEBRITY ADVERTISEMENT ON CONSUMER PURCHASE INTENTION” ISSN: 0474-9030 VOL. 68, Issue 47, Feb. 2020.
- Paper published in (Scopus indexed journal) PALARCH’S JOURNAL OF ARCHAEOLOGY OF EGYPT/EGYPTOLOGY title “A STUDY ON INDUSTRIAL RELATION IN SIRUVANI CLOTHING, COIMBATORE” ISSN: 1567-214X Impact Factor: 0.11 vol.17, No.6, pp. 2908 – 2929, 1st Dec. 2020.Thelinkofpublicationis http://palarch.nl/index.php/jae/article/view/1235.
- Paper published in (Scopus indexed journal) PALARCH’S JOURNAL OF ARCHAEOLOGY OF EGYPT/EGYPTOLOGY title “A STUDY ON WORKERS PARTICIPATION IN KCP LIMITED IN CHENNAI” ISSN: 1567-214X Impact Factor: 0.11 vol.17, No.6, pp., 1st De c. 2020 2870 – 2883 c2020. The link to the publication is http://palarch.nl/index.php/jae/article/view/1232.
- Paper published in Wesleyan Journal of Research A n International Research Journal, Bankura Christian College, Bankura, West Bengal, India 2021 Title “A Study on Employee Motivations in L&T &TECC Division, Chennai.” Vol.14 Nol (XII) ISSN: O975-1386 “Vol.14 No.(1(XII), page no 73 to 80. the link of the publication is bankutachristiancollege.in
- Paper published in (Scopus indexed journal) On Business, Management And Economic Engineering title “Effect of job rotation and job stress among nurses in a private hospital in Chennai”. ISSN 2669-2481, volume 20, Issue 2: 89-97.
- Paper published in (Scopus indexed journal) on International Journal of Central Banking “customer psychology towards green marketing products in Chennai” January 2023, Vol. 19 No. 1 the link of the publication is
https://ijocb.org/article-2023/01.html
Working Papers:
Social media Marketing and influences in Chennai city
Effects of performance appraisal among employees in IT sector Chennai
Patents:
PATENT
- Published a Research patent on “Methodology to pattern the consequence of the service sector on the nation’s economic growth on 23/09/2022.
awards & Achievements
Young Researcher Award for the year 2021 by porunai ilakkiya kalam tamilnilam arakkattalai and naangal arakkattalai
- Received Best professor Award from PRIMES – SARVEPALLI RADHAKRISHNAN AWARDS – September 2022.
Workshops / Seminars / Conferences
- National Workshop on “Corporate to Campus- Campus to corporate” held on 11th February 2013.Conducted by Department of commerce, Faculty of science and Humanities, SRM University, Kattankulathur.
- National Workshop on “Innovation’s in Business & New Venture creation “Jointly organized by International Professionals Association, Entrepreneur’s for India and Department of Commerce, Faculty of science and Humanities, SRM University, Kattankulathur, on 29th&30th January,2015
- National Workshop on Academic writing organized by Loyola Institute of Business Administration on April 8, 2015.
- National Workshop on Time series Econometrics using E-views held on 20th October 2015, Organized by Department of Economics, Faculty of Science and Humanities, SRM University, Kattankulathur.
- One Day State Level Workshop on “Academic and Expository writing for Research & publication”. Conducted by SRM school of Teacher Education and Research, SRM University, kattankulathur.
- One Day State Level Workshop on 2nd September, 2016 on “Dodging financial predators”. Conducted by Department of corporate secretary ship and Accounting Finance, SRM University, Kattankulathur.
- Workshop on “HANDS ON EXPERIENCE IN USING SPSS AND AMOS”. ORGANIZED BY Department of Commerce, Faculty of Science and Humanities, SRM University, Kattankulathur held on August 11th and 12th, 2016.
- One Day State Level Workshop on “Creativity is Intelligence Having fun through marketing” held on 4th August 2016.
Work Experience
Academic Experience:
- Assistant Professor in SRM Institute of Science and Technology, Kattankulathur from 09.07.2009 to till date.
- Lecturer for 8 years in Valliammal College for Women, Chennai from 02.07.2001 to 04.05.2009.
Other Professional Experience:
D.S.E (Diploma in software engineering)
memberships
MEMBER IN ASSOCIATION
- Appointed as a member of the International Association of Academic plus corporate for Annual Membership for AY -2022.
- Appointed as a life member of Indian Academic Researchers Association from August 2022
- Appointed as a NATIONAL ADVISORY MEMBER IN ARSEAM FOUNDATION from JULY 2022 ONWARDS.
- Appointed as an Advisory committee member in the International Conference on Impact on Dr. A.P.J. ABDUL KALAM DREAMS in 2022 which is organized by the Puducherry institute of management and science in collaboration with the London organization of skill development limited.
Responsibilities Held
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- Appointed as INTERNAL QUALITY ASSURANCE CELL member in SRM INSTITUTE OF SCIENCE AND TECHNOLOGY from 2021 onwards.
- Appointed as NAAC CRITERIA 2 COORDINATOR for the College of Science and Humanities in SRM INSTITUTE OF SCIENCE AND TECHNOLOGY from 2021 onwards
- Regular Evaluator for semester exams conducted by Madras University.
- Question Paper setter for various Universities.
- Question paper scrutinizer in SRM Institute of Science and Technology, college of science and humanities, Kattankulathur campus.
- Paper valuation is done at Madras University and other Universities.
- Worked as a Deputy Chief Superintendent of Examination in SRM University, in vadapalani campus from 2011 to 2014
- coordinator of SDG-4 on international conference of higher education institute challenges solutions for sustainable development goals 2022
- Co-coordinator of Discipline Committee
- Co-coordinator of Admission works
- co-coordinator of internal Exam committee
- co-coordinator of industrial visit for the third-year student
- Co-coordinator of Rotaract Club
